ANN SUMMERS
June 01, 2012
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Ann Summers' first TV ad wins Thinkbox Award
ITV Media
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British Institution Ann Summers was victorious at the 2012 Thinkbox TV Planning Awards this week, taking home the Best newcomer to TV & Best low budget use of TV award for its takeover of ITV programme The Only Way is Essex.
Ann Summers’ approached ITV in 2011 to create its first ever television commercial. The objective was to suspend people’s perceptions of the brand, raise awareness and showcase its sexy new range to its target audience.
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